Archive: August, 2010

August 29th, 2010

Uncategorized

Foodies Gone Geek

Dr. Nathan Myhrvold’s pre­sen­ta­tion at the International Food Bloggers Convention (IFBC) today appeared to be a big hit with the food blog­gers in atten­dance today. Despite the rather sci­en­tific nature of the book and the pre­sen­ta­tion, the audi­ence seemed engaged through­out.  The high speed, high def­i­n­i­tion videos and high res­o­lu­tion pho­tographs elicited cheers from the audi­ence who demanded to see some of them again.

After the pre­sen­ta­tion, the audi­ence had ques­tions rang­ing from the def­i­n­i­tion of an emul­sion to the source [...]

August 28th, 2010

Uncategorized

When Food Words Fail

Is food blog­ging its own unique art? The short answer is yes, as I dis­cov­ered dur­ing Kathleen Flinn’s “Writing With All Five Senses” work­shop today. This IFBC work­shop was packed with pro­fes­sional food blog­gers who seemed to have no prob­lem with the seem­ingly sim­ple exer­cise of describ­ing a lemon.

August 27th, 2010

Uncategorized

The Cooking Lab Reception

Last night, the authors of Modernist Cuisine hosted a small demon­stra­tion and recep­tion at The Cooking Lab, where the book was cre­ated. (I say “cre­ated” rather than “writ­ten” because the book con­tains more orig­i­nal art and research than some uni­ver­si­ties — but that is for another post). In atten­dance were approx­i­mately 30 food blog­gers, many in town for the International Food Bloggers Convention (IFBC) which kicks off later today. I will leave the cov­er­age of the recep­tion itself to the other bloggers [...]

August 13th, 2010

Update

New Excerpt!

We have made a 20-page excerpt from the book avail­able for down­load. This sec­tion tells the story of the book and pro­vides insight into why we cre­ated it and the phi­los­o­phy that guided us in design­ing and writ­ing it. The except also dis­cusses how we made the pho­tographs and offers a few illus­tra­tions of the recipes to explain how our recipe for­mats work. We hope you enjoy it.

August 8th, 2010

Update

Welcome

Welcome to our web site!

It is very excit­ing to have our web site go online so we can share our project with the world. We have been work­ing away for years on the project, and we are near­ing com­ple­tion. The web site is a great mile­stone. It lets us show off a tiny bit of what is in the book.