Sales and Shipment Update

Here is the latest word on the shipments of Modernist Cuisine from the printer.

Land

Somewhere between Vancouver and Toronto, there are 250 copies on a train. This is the first shipment to Amazon Canada, where Modernist Cuisine has been long awaited by Canadian customers, as well as a few people outside of Canada who ordered from Amazon Canada. These copies are expected to arrive by March 31 and will be shipped as soon as possible after that.

There are 500 copies on a train to an Amazon service center in Indiana, from where they will likely ship on April 4. Another 600 copies are due to arrive at an Amazon facility in Arizona on March 29.

Boat

The last ship left China today, which means that there are 4,130 copies of Modernist Cuisine across a series of nine boats bound for ports in the U.S. and Europe. A boat docks in New York City on March 31 and every few days after that. Some of the boats will not reach their destination for a couple more weeks, but by mid-April, all of the first printing should have shipped to customers.

Orders

Total orders for Modernist Cuisine now total about 7,600. The pace of orders has fluctuated a bit as major press pieces come out, but has remained pretty steady.

Second Printing

The second printing is happening! The presses are running today for Volume 1 and we are busy making minor corrections to the other volumes. They will all be in press by the end of the week.

What a Week!

I’ve just completed a week in New York City promoting Modernist Cuisine. It was tiring but fun and the results have been very gratifying. Here are some behind-the-scenes descriptions and commentary on how it all came together.

Monday, March 21

Our week started with a breakfast at Jean Georges hosted by Nina and Tim Zagat. They have been friends of mine for nearly 20 years, and they were the perfect hosts to bring chefs, food writers, and others from the greater New York City area. We were pleased to see that Marc Vetri made the trip up from Philadelphia. We were lucky that Ferran Adrià happened to be in New York that week, and he made a special effort to come to the event.

I will confess that we were nervous about serving a four-course breakfast to the best chefs in the city. I told Max that if we screwed this up, our future NYC meals would have to be limited to Gray’s Papaya and Shake Shack – not a terrible fate, of course, but we really didn’t want to embarrass ourselves. As a result, Max and the Modernist Cuisine culinary team (Grant Crilly, Sam Fahey-Burke, Anjana Shankar, and Johnny Zhu) worked incredibly hard to prepare for not only this event, but all the others we did this past week. Maria Banchero, who managed service for our lab dinners, came along to help.

Wayt Gibbs, the editor-in-chief for Modernist Cuisine, came along to talk to the guests. Ryan Matthew Smith, who took most of the pictures for Modernist Cuisine, came along to take photos for the blog. Our running joke is now that the book is done, he is available for weddings and bar mitzvahs, just watch that he doesn’t get you alone, though, because you may wind up as a cutaway view! Our public relations team included Shelby Barnes of Intellectual Ventures, Jennifer Curley and Sarah Cissna of Curley Company, and Carrie Bachman. Our publishing consultant, Bruce Harris, also attended.

Co-author Chris Young couldn’t attend this week, in part because we have too many events going on to have everybody on deck for every event. Max Bilet represented us at the Paris Cookbook Fair and World Gourmand Awards (where we won a place in the Hall of Fame). Chris represented us recently at the Flemish Primitives conference for chefs in Belgium and the Research Chefs Association, and he will also be speaking about Modernist Cuisine at the prestigious EG conference in Monterey on April 8. I spoke at the TED conference in February and took on the speaking and TV gigs this week. Going forward, there are going to be a lot of events where we only have some of the team present. To be efficient, our motto is a bit like that of the old Texas Rangers (the law enforcement group, not the baseball team): one riot, one Ranger. That said, we needed quite a team for New York City.

Everybody on the Modernist Cuisine team has worked in restaurants (myself included), but this is the first time in three years that we served food to banquet-sized groups. The Jean Georges breakfast was about 90 people, and we had four separate courses: cornbread with bacon jam, the striped omelet, our pastrami hash, and then a dessert-like course of two pots de crème, one of them a cold infused coffee custard, the other an Earl Grey tea posset. Plating and serving food for that number of people is a challenge. We were helped enormously by the team at Jean Georges, including Chef Mark Lapico, Pastry Chef Johnny Iuzzini, and their teams, and of course, Jean Georges Vongerichten made this possible.

We had two goals for the Jean Georges event. The first, frankly, was to show that we can cook. The photos in Modernist Cuisine show that we can make good food that is good-looking, but that still leaves open the question of whether it is also good-tasting. We don’t have a restaurant, so people can’t taste our food as customers. As a result, cooking for chefs and food critics is one way to establish some street cred. That’s why we did a series of dinners for chefs and food critics in our Cooking Lab last month. It would be pretty hard to take the 30-course tasting menu on the road, but we thought that we could pull off a more limited menu in New York City for people who couldn’t make it out to Seattle.

The second reason that we wanted to cook was to show that Modernist Cuisine can apply to many culinary styles. Part of the message of the book is that the techniques we call “Modernist” can be used both to cook in a Modernist aesthetic, or to execute dishes in a traditional aesthetic. All of the dishes at the Jean Georges breakfast were either traditional (cornbread, pastrami) or were a slightly Modernist presentation of a traditional dish (omelet).

None of these dishes involved exotic equipment. The omelet needed a combi oven or CVap oven, but that is hardly exotic, for example the Jean Georges kitchen already had a couple CVaps. The pastrami was reheated in a CVap, but was originally cooked sous vide. I don’t call that particularly exotic. None of the dishes had any exotic ingredients in them either. I laughed when somebody asked suspiciously what “chemicals” were used to stabilize the emulsion in our bacon jam, because the emulsifier used was egg yolks and there were no other exotic ingredients! The posset uses sodium citrate to coagulate the cream, but that is available in every grocery store in New York City. Also known as “sour salt,” sodium citrate is used in a traditional Jewish seder meal (especially for Passover).

I think that we made both of our points at the Jean Georges breakfast. It is famously true that you can’t please all the people all of the time, but all the same, I think that we came about as close as we could.

Later the same day, I did the Charlie Rose show. Charlie has interviewed me many times, but usually about my day job, first at Microsoft and then later at Intellectual Ventures. This is the first time we talked exclusively about food and the cookbook.

After Charlie Rose, I rushed downtown, where I spoke at the New York Academy of Sciences (NYAS) in an event moderated by Padma Lakshmi, who is also the host of Top Chef. I only had 30 minutes to get from 58th street to the NYAS building, which is near the World Trade Center site, and this was during evening rush hour. A car and driver was waiting for me, but I was hungry. I had gotten up at 5:30 A.M. for the Jean Georges breakfast and had interviews, and only got to drink a protein shake before starting service. I didn’t have lunch either, as I was too busy with interviews. I had the driver stop at a Korean fried chicken fast food place on 32nd Street, where I got a box of soy-ginger drumsticks. It was the only solid food I ate that day. This pattern was typical of the week: I didn’t have any real meals until Thursday night.

The NYAS event was fun. Padma asked a lot of great questions. Her experience in cooking, traveling, and hosting Top Chef armed her with a great perspective. The audience also asked a lot of great questions. During the Q&A session, we passed out small samples of our pistachio gelato to the crowd of about 350 people. By the time the event ended, however, I was wiped out. Padma headed off to wd~50, Wylie Dufresne’s Modernist restaurant on the Lower East Side, but I was way too tired to come along.

Tuesday, March 22

Tuesday morning was the Today Show. It is always amazing to me how much effort goes into television. We spent hours either preparing or waiting for a four minute segment. Meanwhile, all around us, other people were doing the same thing.

During the day on Monday, I took a cab to an appointment and on the TV screen that all NYC cabs have these days, I saw a promo segment for a new show called Marcel’s Quantum Kitchen, featuring a former Top Chef contestant who demonstrates Modernist cooking. Perhaps the whole world knew about this show already, but I didn’t, probably because I have been heads down working on the book. The surprise continued because at the Today Show, it turned out that Marcel had a segment after us, so I got to meet him and invite him to our ICE event (see below).

Another confession: I get nervous before I speak publicly. I have done public speaking for many years, but I still get nervous. TV is even more nerve-wracking, particularly live TV. This goes double if I have to cook on TVI get nervous that I will forget a step. In the case of the Today Show, we thought we had a good plan: Max would do the actual cooking steps while I talked to the host, Matt Lauer. This was the plan that Max had set up with the Today Show producers. Anjana and Johnny came along to help with prep. I was nervous, but at least we had a plan and I was less panicked than normal as they put the make-up on me and Max.

Then we got to the Today Show kitchen and were told that everything had changed. They thought the kitchen on their set was too small to have both me and Max, so I would have to both cook and talk. They also wanted me to do three different dishes in just four minutes. Now I was really nervous, but there was nothing we could do about it. Fortunately, my pre-speaking nerves seem to dissipate when I actually start to speak, and I get into the zone. That’s what happened on the Today Show, and I more or less made it through all three demos.

After the Today Show, I went to a very nice luncheon put on by Hearst Magazines, hosted by their president, David Carey and Maile Carpenter, the editor of Food Network Magazine. (Maile also happens to be married to Wylie Dufresne.) Hearst has an amazing building on 8th Avenue, designed by architect Sir Norman Foster, it was the first time I had been inside.

After that respite, the next high stress event was at the Core Club, a private club in Midtown Manhattan. The Core Club has a regular series of events at which book authors, artists, and others speak. This time they had me speaking for an hour and then serving a seven course dinner for 90 people. Food critic Jeffrey Steingarten introduced me and moderated the discussion, and the audience chipped in with a lot of questions of their own.

One of the challenges here is that the Core Club restaurant doesn’t have a very large kitchen, they don’t typically serve banquet style where 10-20 plates are prepared at once. Instead, their restaurant, and its kitchen, are more intimate. With great help from their team, however, including Chef Liberatore and Director of Food and Beverage Jean-Francois Scordia, we managed to pull off the dinner. Jennie Saunders, the founder of Core Club, made everything perfect, which seems to be what she always does, but I was especially grateful for it as a primary participant. The event was covered in this WSJ article.

We served one of my favorite dishes, which is a riff on the classic Italian dish, spaghetti alle vongole, spaghetti with clam sauce. Instead of using spaghetti pasta, however, we cut thin strips of geoduck clam for our “pasta.” When properly cut and then gently heated, it has an amazing sweet clam taste and looks and feels enough like a noodle that the dish comes off.

Most people in New York don’t know what a geoduck looks like, so once everybody had finished the dish, I went from table to table showing them. It’s quite a sight.

Almost nobody can look at a geoduck without giggling. The polite way to say this is that the geoduck siphon (which is the part you eat) looks like a small elephant trunk, but in fact, most people first think of male genital anatomy. The geoduck is native to the Pacific Northwest, and we get ours from Taylor Shellfish, a grower that sustainably farms them in Puget Sound.

Just as I was worried about the Jean Georges breakfast, I was worried about the Core Club dinner, but we pulled it off. A couple of the dishes were repeats from breakfast, including the striped omelet and the pastrami:

Welcome to the Core Club for a sampling of

MODERNIST CUISINE

Goat Milk Ricotta and Peas

fresh ricotta, centrifuged pea puree layers, essential oil

Geoduck Vongole

centrifuged broth

Caramelized Carrot Soup

pressure-cooked with baking soda

Mushroom Omelet

constructed egg stripes, steamed in a combi oven

Pastrami, Sauerkraut, Cognac Mustard

cooked sous vide for 72 h, precisely cured, brined, and fermented

Pistachio Ice Cream, Black Olive, Cocoa Nib, Arlettes

frozen constructed cream

Gruyère Cheese Caramels

sweet and savory caramel, edible film

www.modernistcuisine.com

Part of the reason the event was a success is that Winston Industries, makers of the CVap ovens, graciously loaned us two CVap ovens to use for the event. Without them, it would have been hard to heat the omelet and pastrami to the right temperatures.

Wednesday, March 23

Wednesday morning started with Morning Living, a show on Martha Stewart Living Radio that is on Sirius/XM satellite radio. Radio interviews are, for some reason, not quite as intimidating for me as public speaking or TV. Perhaps that is because there is no audience, and no camera in your face.

Midday, I went to New York University for an event featuring Ferran Adrià and Lisa Abend. Lisa has just completed a book called The Sorcerer’s Apprentices, which follows the trials and tribulations of a set of stagiers working at elBulli. The book sounds amazing, and I can’t wait to read it. Ferran also announced that activities were underway to turn it into a major motion picture. There is a long line of films that trace people through training, ranging from classics like The Paper Chase to farces like Police Academy. It will be interesting to see what filmmakers do with Lisa’s book (and Ferran’s cuisine).

Ferran was in New York to help promote Lisa’s book and in part promote the cuisine of Spain, for which he is a sort of unofficial ambassador. The event featured Lisa, Ferran, the Spanish Minister of Industry, and some American culinary students who had participated in a Spanish exchange program.

In addition, Ferran gave us some more detail on what is happening with elBulli. The restaurant will close for good at the end of June 2011 and construction of some new facilities will begin. He showed us some architectural plans, which look amazing. The gist of his plan is that elBulli will be a culinary research center for the creation of new dishes and new types of food.

For many years elBulli has closed for six months out of the year. Ferran told us that the original reason was simple: nobody came to the coast of Spain during the winter, so they had no customers. Over time, this forced closure became a huge asset because it allowed him to focus on creating new dishes. The basic plan for the elBulli Foundation is to take the six months of creativity and extend it to the entire year, by not serving customers at all. This frees them of dealing with customers and all of the issues that comes with them. It will be all creativity, all the time.

This model may sound strange if you think of it in restaurant terms. After all, a restaurant is supposed to be about serving people, right? In culinary terms, I can’t think of an institution quite like this, but it is common in academic or scientific research. The Institute of Advanced Study in Princeton (where I used to hang out as a graduate student and later was a trustee), All Souls College at Oxford, and many biomedical research institutes (La Jolla, California has tons of them, including Scripps Institute, the Salk Institute, and many others) do something similar. These organizations focus only on research. The unusual thing is that Ferran has managed to apply this model to creative cuisine.

Instead of academic journals, Ferran plans to put the results of their creative endeavors out on the Internet with daily dispatches. In some sense, elBulli is set to become the world’s most amazing food blog! I don’t think that fully captures the breadth of Ferran’s plans, but that is one way to look at it. The venture is being funded by a partnership with Telefonica, the Spanish-based communications company. It will be interesting to see how this unique institution evolves.

Attending Ferran’s event was fun, but immediately afterward I had to spring into action for The Colbert Report. Months earlier, when the book was first announced, they asked to interview me. I was surprised that they had even heard of Modernist Cuisine, but we accepted. Originally, the plan was to be interviewed the way most book authors are on the show. The day before the show, however, the producers asked if we couldn’t please do a cooking demo of some sort.

This was problematic. Max and the team were busy prepping for the Institute of Culinary Education (ICE) event later that night, so I shot over there and grabbed some mise en place (food we were prepping for ICE), a Pacojet, and a water bath. Then I got in a cab with all of it and dashed to The Colbert Report. They told me they wanted drama, so I also swung by wd~50 and borrowed a small Dewar with some liquid nitrogen from Wylie. Max had already sourced some liquid nitrogen at ICE (we use it for cryo-shucked oysters), but it was way too big to fit in a cab.

As with the Today Show, there is a tremendous amount of effort that goes into making a TV show. I was told that about 70 people work full-time making The Colbert Report, which is just a 30 minute-long show. Admittedly, they do four shows a week, but this is still a lot of human effort, a bit less than 19 person-hours of work per minute of show (assuming they work an 8-hour workday). As one example, Colbert is amazingly sharp and witty on his own, but there are 12 full time writers on the show that arm him with material.

Of course, the writers are only for Colbert, not the guest! The guest interview dialogue is exactly the opposite of pre-written material instead, it is built upon surprise. The guests have no clue what Colbert is going to ask them. Although he comes primed with some questions, I’m not sure that Colbert knows fully what he is going to say either because part of the humor is the way he reacts in real time to what the guest says So there is no such thing as a rehearsal of the interview portion.

On top of that, I had to pull together three demos: the pastrami, the pistachio ice cream, and an impromptu liquid nitrogen demo.

So whatever nerves I had before normal TV or speaking were nothing compared to how I felt before my Colbert segment. Fortunately, I got in the zone and the first two demos went well; he liked the pastrami, and then really liked the ice cream. I even managed to give a reply that maybe, just maybe, rendered him without a response for a fraction of a second. It even looked for a moment like he might burst out laughing.

The dramatic finale was the liquid nitrogen demo. I poured nitrogen from the Dewar into a plastic salad bowl with a single red rose in it. After plunging my bare hands into the liquid nitrogen, I pulled out the rose and smashed it on the table, showering myself, Colbert, and the stage with tiny pieces of fractured rose petals. It was quite dramatic.

Unfortunately, we had gone over time! Although the show is edited rather than being live, they hate to edit out portions of the dialogue. So they swept up the rose petals and filmed an alternative ending in which Colbert just thanks me. Alas, the smashed roses part of the segment was cut.

With The Colbert Report done, I had to rush the Pacojet and other stuff into a car and head down to the Institute of Culinary Education (ICE). They have a regular series of late-night events that start at 9 P.M. and last until 1 A.M. or later. The idea is that chefs can come over after work and check out some demos and try some food. We started with a talk and Q&A session for about 150 people. The crowd then dispersed into the ICE teaching kitchens where we set up cooking stations. Each station had one of the Modernist Cuisine crew members and a bunch of ICE students dishing up food.

Welcome to The Institute of Culinary Education for a sampling of

MODERNIST CUISINE

Oyster Cocktail

cryoshucked Kushi oysters, centrifuged pear juice

Caramelized Carrot Soup

pressure-cooked with baking soda

Roasted Corn Elote

freeze-dried with N-Zorbit, brown butter powder, lime, and ash powder

Polenta and Marinara

pressure-cooked in Mason jars

Mushroom Omelet

constructed egg stripes, steamed in a combi oven

Pastrami, Sauerkraut, Cognac Mustard

cooked sous vide for 72 h, precisely cured, brined, and fermented

Goat Milk Ricotta and Peas

fresh ricotta, centrifuged pea puree layers, essential oil

Pistachio Ice Cream, Cocoa Nib

frozen constructed cream

www.modernistcuisine.com

Although we served more than 200 people, this was the easiest food service we did because we had tons of room (the teaching kitchens are quite large), tons of hands (from the ICE students), and the food was dished up individually. So we didn’t have to worry about getting the whole room served at once.

In a way, the ICE event was a homecoming for Max. Right after college, he took a two-month culinary course at ICE, which started him on the path that culminated in being a co-author of Modernist Cuisine. The event was also a great way to see a lot of NYC chefs and food industry people. Some of them were repeats from Monday’s breakfast, but many of them were not able to make it to other events for schedule reasons.

Rick Smilow, the head of ICE, was terrific, as were all of the ICE students and chefs that helped us out.

We had originally planned to do an event at the French Culinary Institute (FCI), the other major cooking school in New York City. That way, we’d have done a clean sweep: ICE, FCI, and CIA (see below). Unfortunately, the week we were in New York coincided with the date of the renovations that the FCI was making to some of their facilities, so doing an event with them didn’t work out on this trip. I’m sure we’ll do an Modernist Cuisine event there at some point in the future, Dave Arnold and Nils Noren of FCI are leading practitioners of Modernist cooking techniques and have several recipes in Modernist Cuisine.

Thursday, March 24

We had yet another early morning of getting up before 6 A.M. so we could drive up to the Culinary Institute of America (CIA). The CIA is about two hours outside the city in a beautiful setting along the Hudson River. It is housed in a former Jesuit seminary called St. Andrew-on-Hudson. The property includes the grave site of Teilhard de Chardin, a Jesuit priest who was also a serious philosopher and paleontologist.

The CIA is one of the most prestigious culinary schools in the world, but I had never had an occasion to visit it before this event. The school has an interesting history: It was originally founded in 1946 as the New Haven Restaurant Institute by Frances Roth, a Connecticut-based attorney, and Katharine Angell (the wife of the president of Yale University). Its mission was to train American soldiers returning from World War II to become chefs. Until 1970, the school was actually located on the Yale campus, but eventually Yale needed the space, so it moved to its present site of the seminary, which by then had closed.

At the CIA, I had a full agenda. I met many of the instructors, including Victor Gielisse. In 1992, he wrote a cookbook called Cuisine Actuelle, which featured the food of a contemporary Southwestern restaurant in Dallas. His book had long been a favorite of mine, particularly a tomatillo-jicama salad with an orange juice and olive oil dressing. I also met Francisco Migoya, the former French Laundry pastry chef who now oversees one of the restaurants on the CIA campus that serves as both a teaching enterprise for students and a working bakery and café that is open to local residents. Their baked goods, particularly their laminated dough products like croissants and their macarons, were both beautiful and delicious. Francisco is also author of The Modern Café, which is a terrific book.

I also gave a graduation speech and an hour-long presentation on Modernist Cuisine to about 1,100 students and faculty. There were several surprises in store for me. The first was the graduation robes. I have a bachelor’s degree, two master’s degrees, and a PhD, but the last graduation I ever attended was high school. I knew I was going to speak at graduation, but I wasn’t expecting the full academic procession with robes, satin sashes (which all have various meaning), caps, and funny velvet hats. I am sometimes called a “Renaissance man,” but this is the first time I had ever dressed like one.

The next surprise was that the CIA made me an honorary alumnus. I had no clue up front. Dr. Tim Ryan, the president of the CIA, had briefed me on many details of the day, but managed to leave that detail out. It is a great honor and I was proud to accept it.

This event ended our week of intense promotion for Modernist Cuisine. It was a lot of hard work for the whole team, but the results were worth it. We met a lot of people and got to tell them about our book and let them sample our cooking. We are so grateful to the people who helped us do this — both on our own team and at the various places where we cooked or spoke.

In the future, we plan on doing some Modernist Cuisine events in other cities, but not on the scale that we did in New York this past week, and it won’t happen for a while. I will be in Paris April 3-6 and and in London April 10-13, where I’ll do some book promotion but no team cooking events, as I will be solo. Later on in April, I will briefly be in San Francisco and will do some book promotion there as well.

ICE Hosts MC in NYC

In conjunction with Modernist Cuisine‘s whistle-stop launch tour this week, the Institute of Culinary Education (ICE) hosted a fantastic event at their Manhattan headquarters on Wednesday, March 23.

Nathan kicked off the event with a presentation, followed by a question and answer session with the attendees.

After the presentation, the group made their way to a Modernist Cuisine reception on the 14th floor. The reception featured seven tasting stations, each lead by a member of the Culinary Team.

Anjana, Johnny, and Max (who graduated with highest honors from ICE) were on hand throughout the event.

By all accounts, the event was a raging success, thanks in no small part to the outstanding facility, competent staff, and gracious hospitality provided by the Institute of Culinary Education. The Modernist Cuisine team is eternally grateful.

Stephen Colbert Bites Our Pastrami

Modernist Cuisine and Nathan Myhrvold were featured guests on last night’s episode of The Colbert Report. Stephen Colbert, a noted ice cream critic, sampled our dairy-free pistachio gelato and pronounced it yummy. “You’ve achieved ice cream that tastes like ice cream, that’s a true breakthrough!” he said.

Our dairy-free, egg-free pistachio gelato

Colbert also enjoyed the transformative experience that is MC pastrami, which is made from short rib and cooked sous vide at low temperature for 72 hours. “Oh my God…oh my God,” Colbert said with his mouth still full of melting meat. “I don’t need teeth. This is fantastic!”

Our melt-in-your mouth pastrami below Colbert’s mind

In a funny bit that didn’t make it into the segment that aired, Nathan poured liquid nitrogen into a bowl on the table at which he and Colbert sat. “You should absolutely never do this,” Nathan said as he repeatedly dipped his fingers into the ?321 °F liquid (and this is the important part: quickly removed them!) “Actually I haven’t had any feeling in these hands for years,” Nathan quipped.

At the end of the interview, Nathan immersed a rose in the furiously boiling nitrogen, then lifted it out and whacked it on the table. It smashed into hundreds of confetti-size bits. “You’d make a lousy valentine,” Colbert said.

Dr. Nathan Myhrvold Receives Honorary Degree from CIA

During today’s graduation ceremony at the Culinary Institute of America, Nathan became the third person to be awarded an honorary degree from the institution. He delivered the commencement address at graduation ceremonies for the CIA’s Hyde Park campus, and later in the day delivered a presentation about Modernist Cuisine to more than 1,000 students.

Nathan and CIA President, Dr. L. Timothy Ryan

During Nathan’s address, he admitted that (despite having earned several advanced degrees) this was the first commencement he had ever attended. Following Nathan’s remarks, Dr. L. Timothy Ryan, the president of the CIA, rejoined him on stage and issued a proclamation making Nathan an honorary alumnus. For more details and photos, see the coverage on the CIA website.

 

Nathan Addressing Graduates

Dr. Kathy Merten gave the Invocation, which was followed by a speech given by student Jack Stoessel. Some in the audience were visibly moved by Stoessel’s remarks, which included the following quote from the song “Everybody’s Free (To Wear Sunscreen)” by Baz Luhrmann: “Don’t feel guilty if you don’t know what you want to do with your life. The most interesting people I know didn’t know at 22 what they wanted to do with their lives. Some of the most interesting 40-year-olds I know still don’t.”

 

Dr. Kathy Merten
Jack Stoessel

We Don’t Scream Over Ice Cream

Nathan and the Modernist Cuisine team are in the middle of a whirlwind tour of New York showcasing the book and the recipes therein. From small samples prepared on live television to large multi-course meals served to 350 renowned chefs and food critics, the Modernist meals on wheels tour has been a massive logistical undertaking with no margin for error.

Of all the people and perishables that had to arrive at each venue on time and in top form, it was one of the least delicate dishes that almost fell victim to the inevitable complication.

Pistachio ice cream isn’t really ice cream at all. Rather, it is a constructed cream made from pistachios and emulsifiers. It contains no egg or dairy products and thus can be made well in advance, stored, and shipped at room temperature. It does, however, need to be churned and chilled before serving, which turned out to be a big, last minute problem.

Back in Seattle, the team made 12 liters of pistachio ice cream well ahead of the New York events. After a series of plane, train, and automobile rides, the pistachio ice cream mixture arrived at the venue a few hours before it was to be served to 350 people.

As planned, the team loaded the mixture into the ice cream machines where it was to be churned and chilled into what can only be described as an intense yet pure tasting pistachio gelato. After a few hours of slow churning in the machine, it develops a texture that is indistinguishable from the soft serve ice cream that usually comes out of an ice cream machine. In this case, however, one of the machines refused to cooperate, breaking down before the first batch could be made.

Fortunately, the facility had two ice cream machines and the team calculated that they could still serve all 350 guests cold pistachio ice cream on time using a single machine. They set out to do just that until the second machine failed.

Panic ensued.

Guests would be arriving in a few hours expecting their meals to conclude with the pistachio ice cream, which has become one of the most iconic recipes in the book. The team quickly hatched a new plan: One of them would rent a car to take the warm mixture and a cooler of dry ice to the nearest ice cream machine.

Rental car? Check. Cooler of dry ice? Check. A working but currently idle ice cream machine owned by someone willing to let us use it? Not so fast! In a city where you can supposedly get anything you want in a hurry, an ice cream machine turned out to be remarkably hard to find.

Ultimately though, New York and the culinary community came through. Across town, legendary chef Johny Iuzzini was just finishing his desert service at Jean Georges. He graciously agreed to let the Modernist Cuisine team use his ice cream machine.

After being whisked across Manhattan and chilled, one liter at a time, in the kitchen at Jean Georges, the pistachio ice cream hit the tables at just the right time and temperature. It was such a big hit that some of the guests formed a mob and cornered Nathan, demanding the recipe.

The day’s crisis averted, the team packed up and got ready for another challenging day of blowing their culinary colleagues’ minds with Modernist masterpieces. For the Modernist Cuisine team, it was just another day at the Cooking Lab.

Core Club Gets a Taste of Modernist Cuisine

Esteemed guests from the culinary world were treated to an evening Q&A with Vogue food critic Jeffrey Steingarten followed by a Modernist dinner at New York’s legendary Core Club last night.

Hosted and prepared by the Modernist Cuisine team, the dinner featured a variety of Modernist dishes from the book:

Goat Milk Ricotta and Peas

fresh ricotta, centrifuged pea puree layers, essential oil


Geoduck Vongole
centrifuged broth

Caramelized Carrot Soup
pressure-cooked with baking soda

Mushroom Omelet
constructed egg stripes, steamed in a combi oven

Pastrami, Sauerkraut, Cognac Mustard
cooked sous vide for 72 h, precisely cured, brined, and fermented

Pistachio Ice Cream, Cherry, Arlettes
frozen constructed cream

Gruyere Cheese Caramels
sweet and savory caramel, edible film

A Modernist Breakfast on NBC’s Today Show

While most people in both New York and Seattle were still asleep, Nathan, Max, Johnny, Anjana, and Shelby were at the Today Show studio getting ready for a live segment on Modernist Cuisine. The team prepped for three live demos: striped mushroom omelet, pistachio ice cream, and centrifuged pea butter on toast.

Nathan and Al Roker
Max and Nathan on the Today Show set
Chef’s view of the Today Show Kitchen set

The segment aired live at around 8:45 this morning and lasted a little more than four minutes (which felt like a lifetime in the studio). Nathan did his best to fit it all in, which — as you can see for yourself below — made for a lively and engaging segment!

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The team’s whirlwind New York tour continues today with a luncheon presentation at Hearst this afternoon, and a dinner presentation at the Core Club tonight. Wednesday’s itinerary includes an in-studio interview on Martha Stewart Radio in the morning, and the Colbert Report tomorrow night. Wish the team luck and stay tuned!

Sold-out audience at the N.Y. Academy of Sciences Gets a Preview of Modernist Cuisine

The New York Academy of Science’s “Science and the City” program this week featured Nathan Myhrvold and Top Chef host Padma Lakshmi, who discussed his new book Modernist Cuisine and presented some of the images and ultra slow-motion videos created at his company’s lab in Bellevue, Wash.

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“This is the largest event of this kind we’ve ever had,” said Adrienne Burke, who organizes the “Science and the City” program. Everyone in the crowd got a flavor for the book in more ways than one—as Myhrvold and Lakshmi answered questions from the audience, servers passed out samples of dairy-free pistachio gelato, made from a recipe in the book that homogenizes water with pistachio fats and puree to yield a silky-smooth texture and intense nut flavor without the need for cream. (Myhrvold demonstrated this recipe and technique to Matt Lauer on NBC’s “Today Show” this morning.)

Among the more entertaining questions of the evening posed to Myhrvold, who is known for his willingness to try most any food, was: What is the most disgusting food you have ever eaten? His answer: Icelandic rotten shark is a close second to Sardinian maggot cheese. But the descriptions of how these local delicacies are made are actually quite fascinating.

Nathan Myhrvold describes his strangest meals

Modernist Cuisine unveiled in NYC at Jean Georges restaurant

Nathan Myhrvold and Ferran AdriàTim and Nina Zagat, founders of the famed Zagat line of restaurant guides, teamed up with chef Jean-Georges Vongerichten to throw a breakfast launch party for Modernist Cuisine this morning at Jean-Georges’s renowned New York restaurant. The guests at the sold-out function included many of the most recognizable names in the culinary world, from pioneering chefs like Ferran Adrià of elBulli, Wylie Dufresne of wd~50, and Dave Arnold of the French Culinary Institute to esteemed food and culture writers like Corby Kummer and Calvin Trillin, to trendsetter celebrities like Martha Stewart and Padma Lakshmi.

Ferran Adrià samples food from Modernist Cuisine

The Modernist Cuisine culinary team was on hand in the kitchen to work alongside Jean-Georges staff to prepare the meal, which included:

  • corn bread with bacon jam, made with centrifuged corn juice;
  • a mushroom omelet, featuring precisely constructed egg stripes, steamed in a combi oven and accompanied by mushroom marmalade;
  • short-rib pastrami, cooked sous vide for 72 h and flavored in a high-tech smoker; accompanied by hash potatoes cavitated in an ultrasonic bath and an egg yolk cooked sous vide;
  • pots de crème made with cold-infused coffee and topped with maple crumble, accompanied by an Earl Grey posset, served with Meyer lemon curd and praline granola.

Nathan presents an overview of the bookFor more photos and details, hop over to Zagat’s Buzz page.

 

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Modernist Cuisine at Jean Georges on YouTube