We’ve always done things a little differently at Modernist Cuisine. We self-publish so that we can make books in our own, and undeniably huge, way. It’s an experiment that has allowed readers to see food as we do—as something that is endlessly fascinating, powerful, and beautiful.
Our first book, Modernist Cuisine: The Art and Science, broke many of the rules for cookbooks, including how they should be illustrated. Early on, we decided not to photograph food in traditional ways, opting instead to cut kitchen equipment in half, use high-speed video and laboratory microscopes, develop innovative digital tools, and turn ordinary ingredients like grapefruit or kernels of wheat into stunning monoliths with macro lenses. Four books later, the stunning, distinctive images we create are still an integral part of how we share our research and love of food.
The way in which critics and readers have embraced our photography is beyond what we could have imagined. We included small prints in Modernist Cuisine and Modernist Cuisine at Home, and were amazed to discover that people were framing them and asking for large custom sizes. The acclaim inspired us to embark on another big experiment—the Photography of Modernist Cuisine: The Exhibition. We dramatically scaled up the size of our images and made larger prints; some are as big as a full-sized bed. In museum after museum, visitors have asked where they can purchase prints just like the ones hanging on the wall.
Unfortunately, for some time, we haven’t been able to give the answer fans were looking for. We know there are many people who, like us, love to see and take pictures of food. For some reason, however, photos of food have never really been considered fine art photography. Photographs of nature, fashion, celebrities, babies, cars, architecture, animals, and ordinary objects like locks and keys—even subjects that make some squeamishly uncomfortable—are considered fine art. Why not food?
The Modernist Cuisine Gallery, our next experiment, will challenge this issue head on. We are standing up for food as a subject matter because we believe it can be both beautiful and intriguing, and deserves a place on walls alongside other works of art.
We could have chosen to exhibit our pictures in established art galleries, but we decided to take the same approach we have always taken—doing things in our own way. Building our own retail gallery affords us the ability to lavish care on every aspect of discovering, owning, and displaying one of our pictures. When the Modernist Cuisine Gallery opens at The Forum Shops at Caesars Palace in May 2017, it will be the first gallery in the world to focus only on food photography by a single artist – a mission that is unabashedly bold.
The gallery will include limited edition prints of photos by Nathan produced using the highest quality and most durable print methods available. The gallery’s opening collection will debut stunning new photos, plus a few iconic images that you may recognize from our books. The prints will be available in several frame, media, and size options—including large-scale options for big spaces – available for shipping worldwide.
Las Vegas has become an incredible food destination that draws people from around the globe. We look forward to sharing our photography with new audiences and giving people the opportunity to see the beauty of food on their own walls.
For now, we’re excited to reveal just a few of the images that will be available for the first time. This, however, is just the beginning. We will have more updates, information, and prints to share as the gallery prepares to open its doors.
We look forward to seeing you in Vegas!
2 Responses to “Introducing the Modernist Cuisine Gallery”
Cool! Too bad it’s only in Vegas… FOAM in Amsterdam would probably also be a good alternative place for this project!
great..u wrote a great book..