Privacy Policy

Modernist Cuisine Privacy Policy

Last Updated: May 3, 2018

This Privacy Policy describes how Modernist Cuisine LLC and its subsidiaries and affiliated companies (including but not limited to The Cooking Lab LLC) (collectively, “Modernist Cuisine,” “we” or “us”) collect, use and share information about you.  This policy applies to information we collect when you use any of our websites, located at,, and, use our mobile and desktop applications, sign up for our mailing list, register your products, and use any of our other online products and services (collectively, the “Services”) or otherwise interact with us as described below.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy, and in some cases, we may provide you with additional notice (such as adding a statement to the homepages of our websites or sending you an email notification). We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our information practices and the ways you can help protect your privacy.

Collection of Information Information You Provide to Us

We may collect information you provide directly to us. For example, we collect information when you register through the Services, sign up to receive communications from us, register products you have purchased, communicate with us via third party social media sites, or request customer support.

The types of information we may collect include your name, username, email address, street address, forum or blog posts, and information about products you choose to register with us.

Information We Collect Automatically

We may automatically collect certain information about you when you access or use our Services, including the type of browser you use, access times, pages viewed on our website, your IP address and the page you visited before navigating to our Services.

Information Collected by Cookies and Other Tracking Technologies

We may use cookies, web beacons (also known as “tracking pixels”) and other tracking technologies to collect information about you when you interact with our Services or emails, including information about your browsing behavior within our Services. We use this information to improve our Services and your experience, see which areas and features of our Services are popular, count visits, understand campaign effectiveness and determine whether an email has been opened and links within the email have been clicked.

Information We Collect From Other Sources

We may also obtain information about you from other sources and combine that with information we collect about you. For example, if you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information and friend lists, in accordance with the authorization procedures determined by such social media site. Additionally, we may acquire information about you from other sources based upon your relationship with other companies that offer similar products or services as Modernist Cuisine.

Use of Information We may use information about you for various purposes, including to:

  • Respond to your comments, questions and requests and provide customer service;
  • Operate and improve our Services and our products, which may include providing advertisements, content or features that match your profile and interests;
  • Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you;
  • Monitor and analyze trends, usage and activities;
  • Link or combine with information we get from others to help understand your needs and provide you with better service; and
  • Carry out any other purpose for which the information was collected.

We are based in the United States and the information we collect is stored in the United States, but may be transmitted to other countries. By accessing or using our websites or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.

Sharing of Information We may share information about you as follows:

  • With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
  • With the general public when you post information to any interactive areas of the Services, such as forums or blogs.
  • In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
  • If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of us or any third party;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company; and
  • With your consent or at your direction.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Third Party Sites E-Commerce Sites

Shopping functionality through the Services is hosted and powered by third parties, including, Modernist Pantry, and Baking Steel. Shopping links will take you to sites operated by these third party entities which may be co-branded with Modernist Cuisine. You must create an account and register with these third party sites to purchase. The terms and conditions and privacy policies of these third party sites apply to your use of, purchases and provision of personal information through such sites.

Social and Sharing Sites

The Services may offer social sharing features and other integrated tools (such as the Facebook “Like” button). The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Analytics Services Provided by Others We engage third parties to provide analytics services. These entities may use cookies, web beacons and other technologies to collect information about your use of our Services, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content and better understand your online activity.
Security We take reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
Your Choices Account Information

You may access, update, correct or delete your online account information at any time by contacting us at:  Please note that we may retain certain information as required by law.  We may also retain cached or archived copies of information about you for a certain period of time.

Promotional Communications

You can opt out of receiving promotional communications by following the instructions provided in those communications. Please note that even if you opt out of receiving promotional communications, we may continue to send you transactional or relationship messages, such as those about your account or our ongoing business relations.


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Contact Us If you have any questions about this Privacy Policy, please contact us at:

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